Digital Marketing and Web Technologies

  

Understanding Purchase Decisions 

Purchase decisions refer to the process of choosing between different products or services.

Purchase Decisions and its Stages

There are several stages involved in purchase decisions, 

• Problem recognition, 
• Information search,
• Evaluation of alternatives, 
• Purchase decision, 
• Post purchase evaluation.

New Age Customers 

New age customers are the modern consumers who have grown up in the digital era.

having grown up with technology such as smartphones, social media, and the internet. 

They are comfortable in using digital platforms.

Their Preferences and Expectations

1. Tech Savvy
2. Personalizations
3. Quick and seamless Shopping experience
4. Eco friendly
5. Social Media Influence

Customer Journey Map

A customer journey map is a visual representation of the steps a customer takes when interacting with a product or service, from initial awareness to post-purchase engagement. It helps businesses understand the customer's experience and identify areas for improvement. 

What is Brand ? 

A brand is logo or a name. It represents the overall image that people have about a product, service, organization, or individual. A brand is essentially the sum of all the experiences, associations, and emotions that people have in connection with that entity.

Topics Covered:

• Purchase Decisions and stages
• New Age Customers
• Customer Journey Maps
• Touch Points
• Brand

BRAND EQUITY

it is the reputation and the value  that people have about a brand, which can influence their buying decisions

Marketing Funnel

4 stages in Marketing Funnel

1. Awareness

2. Consideration

3. Conversion

4. Loyalty